An internet user is more awared the benefit of a website to save time and convenient. A website is a neccessity for a company, customer and general public because anyone expect a company to have a website.

These are the benefits of having a website:-

1)   Increase advertising channel

A website is use to provide information on who, what, where, when and why of a business. This will give an opportunity for a company to advertise who you are and your products and services.

2)   24 hours a day, 7 days a week, 365 days a year

Your website able you to reach million of viewers at anytime and anywhere. With the increase cost of hiring a customer service personnel, you are able to make sales although your company is not operating.

3)   Expands market share

A website can reach a market that may be difficult to target but with just a few clicks on your computer. People search a web rathan than big directory to find information because you are competing with the world and you may make sales if your office is closed.

4)   Lower cost promotion

It is far better to advertise in a web becasue of the lower marketing cost compare to other print media (Eg. the printing, designing and excuting the marketing activity). You can easily update with more current and save cost compare to a print media basis. With a website a company can advertise his company, promotions, products and services adn relevant information without delivering the printed media such as newspaper, billboard, magazines, brochures and posters. You can also write as much about your company compare to a limited space ad in these printed media. Advertising a web also reduce the marketing cost of hiring a customer service personnel because of high usage of answering customers calls and sending company information to them.

5)   Branding/Image of a company

Companies can build a credible, professional image and earned the trust to your customers and their buying confidence will follow. If you are a small business owner and you can protray yourself as a big venture business.

6)   Competitive edged

Your company will lose out to other competitors if you did not have a website because information is just a click away from your computer. If they cant find you online they will look for your competitors.

 The number of internet users has grown dramatically from time to time. The number of users as at 31 December 2007 is 1.4 bil. (source : internetworldstats.com).As the world population increases so does the internet usage starts to grow. It is an opportunity to do business with a target market of 1.4 bil compare to your local market.